Mediaplus wins pitch for ASFINAG

As part of an Austria-wide tender by Autobahnen- und Schnellstraßen-Finanzierungs-Aktiengesellschaft (ASFINAG), Mediaplus was able to impress and was chosen as the new media agency.

This was the result of a two-stage pitch process, which was accompanied by auditors. The focus of the collaboration is a data-driven communication strategy that is intended to position ASFINAG as an innovative and sustainable part of the mobility transition in Austria. Mediaplus promises to recognize the decisive real-time potential and orchestrate it effectively in the control system.

"ASFINAG is undergoing the biggest transformation process in its history - from a pure infrastructure operator to a sustainable and innovative mobility partner. Therefore, when choosing an agency partner, it was important to us that we also break new ground together in terms of communication. Mediaplus Austria convinced us 100 percent with their strategic understanding and innovative solutions for our upcoming challenges," said Petra Mödlhammer, Head of Marketing & Communications, ASFINAG.

"With some tenders, you immediately notice that the content, technical and personal requirements are a perfect match. ASFINAG is a versatile, modern company that allows us to utilize real-time potential and communicate in an even more targeted manner. We are very much looking forward to working together," adds Bianca Spanring, Group Head Consulting & Planning, Mediaplus Austria.