C&A and Mediaplus Austria win platinum

The Marketing Club Austria hosted the VAMP Award for the third time on April 8, 2024 at the Ottakringer Brewery in Vienna. The best in the fields of ambient media, promotion & digital out of home were honored that evening. The award was presented in twelve categories and for the first time platinum has been awarded for the overall winner of the evening. 

Mediaplus Austria impressed the jury with its creative approach and innovative campaigns and took home several prizes. With successful campaigns for Hornbach, Geizhals, Rituals, the Austrian Red Cross and C&A, Mediaplus won a total of 6 awards: 1x gold, 3x silver and 2x bronze.

Auch über den Gesamtsieg des Abends – dem Platin Award – durfte sich Mediaplus mit C&A für die Digital Out of Home  Kampagne „You do you & We take the pictures“ freuen.

Our awards in detail:

Platinum: Award for overall highest point score

Category: 3.2. DOOH classic

Campaign: C&A: You do you & We take the pictures

Agency: Mediaplus Austria

Client: C&A

The best ambient media campaign

SILVER

Campaign: HORNBACH: Jeder Quadratmeter verdient, der beste der Welt zu sein

Agency: Mediaplus Austria

Partner agencies: HeimatTBWA, Infinity Media, Wedia

Client: HORNBACH

The best sampling promotion

BRONZE

Campaign: The Ritual of Karma: Wohlfühloase im Herzen Wiens

Agency: Mediaplus Austria

Client: RITUALS Cosmetics Austria GmbH

The best integration in existing live formats

SILVER

Campaign: Geizhals PC Forge: Wie wir mit unserer PC-Schmiede den Traum vom eigenen Gaming PC erfüllen 

Agency: Mediaplus Austria 

Partner agency: Now Serviceplan 

Client: Geizhals

Digital out of home classic

PLATINUM/GOLD

Campaign: C&A: You do you & We take the pictures

Agency: Mediaplus Austria 

Client: C&A

Digital out of home data

SILVER

Campaign: Österreichisches Rotes Kreuz: Wie wir mit innovativem DOOH-Targeting beweisen, dass Nächstenliebe keine (Sprach-)Barrieren kennt 

Agency: Mediaplus Austria Partneragenturen: Zum goldenen Hirschen, Goldbach, YOC

Client: Österreichisches Rotes Kreuz

Small budget, big impact

BRONZE

Campaign: Burgenland Tourismus: Genderverbot 

Agency: Mediaplus Austria 

Partner agency: Wien Nord Serviceplan 

Client: Burgenland Tourismus